DigitalMarketingAcceleratorIcon2

Discover what ingredients make for successful digital marketing campaigns in this essential digital marketing workshop and learn the terms you need to know to improve communication with digital marketing practitioners.

DigitalMarketingAcceleratorIcon2

Discover what ingredients make for successful digital marketing campaigns and learn the terms you need to know to improve communication with digital marketing practitioners.

“Freeformers has been a great partner as we get under the hood of the web and understand how digital marketing can drive topline growth for our portfolio. Would definitely recommend.”
Brett Lewis, Executive, Cinven

“Freeformers has been a great partner as we get under the hood of the web and understand how digital marketing can drive topline growth for our portfolio.”
Brett Lewis, Executive, Cinven

What you’ll learn and gain

What you’ll learn and gain

Team collaboration

Get you and your organisation more involved with your marketing efforts

Impact

Understand how digital marketing impacts businesses and consumers

Your strategy

See how paid, owned and earned media channels work together

Online presence

Learn how SEO and Google AdWords drive your web traffic

New tools

Discover tools to manage and create content for consistent messaging

Measure

Gain insight into measuring impact against strategic objectives

Get into the detail of the day’s agenda

Get into the detail of the day’s agenda

What our trainers say about this workshop

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“An exceptional one day ‘translation’ course to help anyone quickly understand and interpret the most important parts of digital marketing”

James

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“Your quintessential modern digital marketing experience! Learn the full spectrum of online marketing techniques in a hands-on way”

Marta

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“It’s a hands-on experience which gets you to see digital marketing in a whole new way”

Nick

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“This is the workshop that gives you the knowledge to make great marketing content work for you”

Kali

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Why do you need this?

Whether we’re posting to social networks, writing blogs or simply sending emails, we are all digital marketers in our own lives. But many people fail to realise how these skills from their personal lives can make a big difference to their business or organisation. 

Our one-day Digital Marketing Accelerator workshop joins these dots. 

We’ll prove how quickly you can grow an audience through social channels and show that when a workforce engages with Digital Marketing, they can use statistics, searches and strategy to amplify your digital activities, generate new business leads, work out what’s going right and wrong and keep customers informed and satisfied.

We will also reveal how Digital Marketing helps you understand what your business or brand’s competitors are succeeding and failing at. With the increasing need for Digital Marketing in companies and organisations of all sizes, we’ll help increase understanding, effectiveness and collaboration across your teams.

The Freeforming doesn’t end in the workshop. We’ll keep you up to date with the latest digital developments – and for every business person we train, we train a young person for free. So your place will fuel the digital ambition of an aspiring young person. Check out this video to find out more about our unique onefor_1 model, and hear what clients like Vodafone, Virgin, and Barclays say about our workshops.

Explore our hands-on learning agenda

What is Digital Marketing?

  1. Introduction to digital marketing and warm-up quiz

Identify your audience

  1. Learn how to apply Design Thinking and Human Centred Design to come up with products that your target audience will love

  2. Identify an audience with customer persona templates

Introduction to Owned, Paid and Earned media

  1. Learn about the owned, paid and earned media model and why marketers are using it to help formulate their strategies

Owned media

  1. Identify the different types of owned media and how to utilise it
  2. Find examples of owned media on a big brand website

Paid media

  1. Identify the different types of paid media and how to utilise it
  2. Serve search ads with Google Adwords or social media ads with Facebook Ads

Introduction to search

  1. Understand how people find your website in search
  2. Learn the basics of SEO

Earned media

  1. Identify the different types of earned media and how to utilise it
  2. Learn how to increase your brand awareness through ‘digital word-of-mouth’
  3. Use social media to listen and engage – Hootsuite challenge

Campaign challenge

  1. Test your understanding of the various sides of digital marketing by mocking up a multichannel digital marketing campaign and presenting it to the room

Performance marketing

  1. Learn how to set clear goals for your campaigns and how to measure your progress

The Future

  1. Discuss the future trends that are set to have the biggest impact on digital marketing

We offer workshops for up to 12 people for £9k +VAT

Want something different? Check out our range of workshops