Our Team

Delivering services in 12 countries, Freeformers has inspired over 40,000 employees through digital transformation programmes and 4,235 young people through the Freeformers Foundation. 

Founded and run by business leaders, technologists, creatives, learning professionals & data experts - our mission is to build a digital economy for all, by creating the future workforce now. 

Get in touch with our commercial team

Matt Gilbert, Business Development Director

Mike Tulley, Commercial Manager

Our Philosophy

"We make positive change happen, creating a tangible effect on business performance." - Founder Gi Fernando, MBE 

We believe that everyone must be given the same opportunity to adapt to change and that great success comes from individuals as well as an organisation as a whole. Our programmes allow us to build a network of champions inside of your organisation.


one_for1 and Social Impact

We have been committed to making social impact for young people aged 16-24 ever since we launched in 2012. 

For every champion we train within your organisation, we also train a young person in the community for free by helping them prepare for the future of work. Through online learning and live events we've made a difference to over 4,235 young people, and we aim to do so much more. We call this our one_for1 initiative.

Declaration of Interdependence

We envision a global economy that uses business as a force for good. This economy is comprised of a new type of corporation - the B Corporation - which is purpose-driven and creates benefit for all stakeholders, not just shareholders. 

As B Corporations and leaders of this emerging economy, we believe 

that we must be the change we seek in the world.

That all business ought to be conducted as if people and place mattered.

That, through their products, practices and profits, businesses should aspire to do no harm and benefit all. 

To do so requires that we act with the understanding that we are each dependent upon another and thus responsible for each other and future generations. 

Impact for Scaleups 

Concern about the UK’s skills gap and the impact this has on scaleup ambitions remains stubbornly the major issue for the leaders of fast-growing business. 

For the fifth consecutive year in the Scaleup Survey, the challenge to find and develop the right talent and skills is viewed by scaleup leaders as the single most significant barrier to growth. 

Tackling this challenge and building a  national pipeline of talent and modern skills remains a priority which will only be solved if the ecosystem works collaboratively together to address it.

We proudly work towards bridging the gap and our work is endorsed by the Scaleup Institute.  

LPI Accredited Learning Provider 2019

Accredited Learning Provider - Freeformers

This badge is awarded to organisations providing learning products, solutions and services to their external clients.

In order to achieve the accreditation award providers must work with an LPI consultant to develop a plan for continuous performance improvement - aligned to the overall business objectives.

This badge demonstrates: Marketing and sales processes. Business integrity. Client value proposition. Delivery capability. Quality and performance management. Service development roadmap. People development. Business stability.

Freeformers are proud to be LPI accredited.

Our work is Award Winning

Freeformers External Learning Solution of the Year Award

We've inspired over 40,000 employees of FTSE 100 companies, is yours next?

What our clients say

"Freeformers bring a fresh, exciting and fun filled way of how to build dreams into reality. The core of their business concept is nothing short of amazing."

Dean Davies


"Freeformers got under the skin of our culture and worked with us to really understand the issues and needs of our organisation and exceeded all of our evaluation points."

Ian Bickers

Ministry of Justice

Get your organisation ready for the future

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