About us | Freeformers

About us


Our champions have helped more than 65,000 people in 12 countries change the way they think and work.

Mindset-focused

When we started out, we thought that teaching hard skills was the best way to prepare people for the future of work.

Through our work, we found out that we have a bigger impact by changing mindsets.

By changing the way people think, we change the way they work.

Champion-obsessed

We used to deliver workshops ourselves. They were great. People loved them, but...

We've found that we can have most impact by distilling our learning experiences into bitesize sessions and having champions host them with their peers.

We obsess over how we can create the best champions in the world – champions who create positive change in organisations and individuals.

We're proud to be a B Corporation

As a B Corporation, we support the B Corporation declaration of interdependence:

We envision a global economy that uses business as a force for good. This economy is comprised of a new type of corporation - the B Corporation - which is purpose-driven and creates benefit for all stakeholders, not just shareholders.

As B Corporations and leaders of this emerging economy, we believe that we must be the change we seek in the world.

That all business ought to be conducted as if people and place mattered.

That, through their products, practices and profits, businesses should aspire to do no harm and benefit all.

To do so requires that we act with the understanding that we are each dependent upon another and thus responsible for each other and future generations.

one_for1

1% of revenue

We donate1% of our revenue to charity partners twice every year.

1% of time

We donate 1% of our time (2.5 days per Freeformer) per year to charitable causes.

1% of product

We give product licences to charity partners, equating to 1% of champions trained per year.

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